Quick, what's the third-largest beer retailer in the U.S.? Chances are you didn't know it's 7-Eleven. Now, the convenience chain is getting a step closer to the suds it sells, rolling out a store-brand beer billed as a premium brew at a budget price.  Game Day beer follows the introduction of the Yosemite Road private-label wines in 7-Elevens last year.

The beer is being made by the 150-year-old City Brewery in La Crosse, Wis., one of the country's largest contract brewers.

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